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Offer a site map to your users
Session IDs and tracking
Avoid using scraped content
The robots.txt file
Paid links and advertising
Make your website stand out
Make pages for people
Link schemes and bad neighborhoods
Keyword usage
If modified since
Hidden text and links
Help Google understand your site
Avoid Doorway pages
Don’t deceive your users
Avoid cloaking
Clear hierarchy and text links
Block unuseful pages
Automatically generated content
How many links?
Add value to affiliate pages
Vary: User-Agent header
Use legible font sizes
Size tap targets appropriately
Size content to viewport
Mobile redirect issues
Mobile page speed
Mobile first principles
Intro to Media Queries
Javascript & mobile seo
Don’t block resources
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